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L'Oréal Melbourne Fashion Festival


L'Oréal Melbourne Fashion Festival Tickets

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About L'Oréal Melbourne Fashion Festival

Fashion Full Stop: Decades of Australian Fashion & Music
Presented by David Jones & L'Oréal Paris

The Plenary, Melbourne Convention and Exhibition Centre
1 Convention Centre Pl, South Wharf, Melbourne

Part fashion runway, part rock concert and part theatrical spectacular, ‘Fashion Full Stop: Decades of Australian Fashion & Music' launches LMFF 2011 with unprecedented splendour; worshipping and wondering at the iconic characters, colours and couture that form our fashion history.
Join us in celebrating designers, labels, styles and moments that have shaped Australian fashion, decade by decade, from the 1960s to today.
‘Fashion Full Stop.' is a feast for the senses with music, screen, sound and light producing a complete fashion celebration.
Australian designers past and present, celebrity models, live performers and DJs, dancers and fashion lovers will come together to celebrate all that makes Australian fashion unique!

L'Oréal Paris Runway

Peninsula, Central Pier
161 Harbour Esplanade, Docklands

Renowned for their drama and style, each L'Oréal Paris Runway presents Autumn/Winter collections from Australia's leading designers.
Embrace the fashion editor within, soak up the atmosphere and experience the energy that is fashion.

LMFF Trunk Shows
Presented by City of Stonnington

Functions on Chapel, Prahran Town Hall
255A Chapel Street, Prahran

Malvern Town Hall
Corner High Street and Glenferrie Road, Malvern

The City of Stonnington, home to some of Melbourne's most fashionable addresses, proudly presents the LMFF Trunk Show series - intimate, salon style presentations of Australian designers. Enjoy an atmosphere of exclusivity and style in distinctive venues.

LMFF Offsite Runways

Supported by Yen

Penthouse Mouse @ Shed 4
Shed 4, North Wharf Road, Victoria Harbour, Docklands

This is the new and exciting home to independently spirited fashion labels showcasing their collections. In collaboration with the annual ‘Penthouse Mouse' event, LMFF presents the inaugural Offsite Runways.
Celebrate the closing night of the Festival at the Penthouse Mouse Bar; open before and after LMFF Offsite Runways.

marie claire & L'Oréal Paris Beauty Workshop

Grand Ballroom, Sofitel Melbourne On Collins
25 Collins Street, Melbourne

Conquer the cosmetics counter and look your best with unmissable insider tips from the experts. L'Oréal Paris Make-Up Director, Rae Morris, and marie claire Beauty Director, Emily Taylor, show you how to put your best face forward in the season ahead.

LMFF National Graduate Showcase
Presented by Sportsgirl

Peninsula, Central Pier
161 Harbour Esplanade, Docklands

Collections from 12 of Australia's most impressive fashion graduates go on show at LMFF. See design spirit at its purest and witness the arrival of Australia's newest design visionaries.

LMFF Red Carpet Runway presents Alex Perry

Royal Exhibition Building
9 Nicholson Street, Carlton

Designer collection previews have long been the exclusive domain of fashion editors and buyers worldwide. Not anymore! This year LMFF introduces Red Carpet Runway, the first public presentation of Alex Perry's glamorous and glorious Spring/Summer collect ion, which YOU can attend.
Hailed the "King of the Corset" and t he "Boss of the Ball Gown", Alex Perry is known for his dramatic couture and international success. Stride onto the red carpet to join the fashion elite under the magnificent domed ceilings of the Royal Exhibition Building.

Please update for Feb 9:
Premium tickets $195
Includes drink on arrival, reserved seating, gift and post-show cocktail party catered by Tommy Collins.
Standing room $55
Includes drink on arrival and show only.

LMFF Menswear Runway
Presented by Specsavers and Peroni
Supported by GQ Australia

Peninsula, Central Pier
161 Harbour Esplanade, Docklands

LMFF brings menswear back to the runway in 2011 with an exceptional collection of Australian and international designers.
Stay tuned to where we will disclose the global fashion icon who will be making a special appearance on the runway!

LMFF Business Seminar
Presented by The Victorian State Government, Westfield and EYE

Grand Ballroom, Sofitel Melbourne On Collins
25 Collins Street, Melbourne

Brand: The Essence of Business
The LMFF Business Seminar has been Australia's most influential fashion industry event for 15 years - bringing the world's brightest designers, marketers, retailers and creative thinkers to Melbourne for one essential and inspirational day.
The 2011 LMFF Business Seminar is all about branding for the future: how to create your own brand DNA, leverage brand heritage, strengthen brand loyalty and build brand equity.
This intensive and instructive day explores the future for new and established businesses, utilising a team of international big thinkers with superior and relevant business experience.

LMFF Fashion Industry Forum 1 - Retail Detail
Presented by Colonial First State Global Asset Management
Supported by WGSN

BMW Edge, Federation Square, Melbourne

Harnessing Retail Potential
Retail Detail is a brand new LMFF initiative to put Australian designers and retailers on the fast track to market success. It's a volatile commercial landscape and only the fittest will survive.
Join retail and marketing experts as they share their insider knowledge on what global retailers are doing to access new markets and develop a sustainable competitive edge.

LMFF Fashion Industry Forum 2 - E-tail Detail
Supported by WGSN

BMW Edge, Federation Square, Melbourne

Is e-commerce right for your business?
Go behind the scenes with the industry's most successful operators to discover how they are harnessing the online world of retail. A panel of e-tailing experts share their experience and insights in building successful online businesses.
From pin-pointing where to start and building effective platforms, to embracing social media and technological changes - discover what works on the web.

The Herald Sun Marketing Breakfast

Grand Ballroom, Sofitel Melbourne On Collins
25 Collins Street, Melbourne

Navigating the world of digital marketing
It's no secret technological revolutions have changed the way people communicate and consume media, giving rise to the new social networks. With growing numbers of communication channels and the explosion of all things digital transforming the way we market our brands - are we doing it well and can we do it better?
Learn practical, profitable and progressive communications strategies for your business, based on lessons learned in the real and virtual worlds.